Record breaking box office - time to gate crash the party!
This summer is blockbuster central. From Pirates, Shrek and Spidey to name a few.
So does this mean that cinema is in its best ever state ?
There´s a widespread argument that divides the film world between arty self indulgence and films that make money and people go and see. Put another way the rest of the world fit the bill for the latter making worthy movies, whilst the USA happily make films people want to see.
The bigger question is whether there are means to allow filmmaking to flourish independently. the issue is with distribution. There are great films out there but they will only be seen by a tiny few. In the UK if you live outside of london the the chance of seeing a decent indie film is slim. The likes of festival favourites Sherrybaby, Half Nelson and Black Gold don´t stray far from New York and London.
Lets face it the model is broke. It was created in the 80´s by the likes of Star Wars and has grown into an out of control marketing behemoth. what we need is an indie scene that gatecrashes the mainstream. The music industry has gone digital and the movie industry is not far behind.
How will this happen for the movie industry. one word.... Internet.
Film 2.0 is here and is the future.