Welcome to Film 2.0

We hope over time these pages will educate emerging filmmakers and provide inspiration as you make your movies. Knowledge is power, and we want to highlight the good things that people out there in the world are doing right now, to pioneer new forms of filmmaking. Be it a 120 minute feature, a 60 minute documentary or a 30 second clip we will showcase and discuss the pioneering movements.

What are the aims of Film 2.0?

As digital takes hold of the film industry, shakes it up and spits it out at the other end we want to shine a light on even the darkest corners of the traditional industry forcing it to change.

What is/ was Film 1.0?

Film 1.0 is essentially film as we know it today. Since it’s invention 100 years ago, film has not changed particularly much. Sound has been added (significant) and a host of variations Widescreen, Technicolor, and 3D. But essentially film is still the same as it was originally, a piece of film exposed to light on 35mm, big bulky prints shipped around the world, and blown up on cinema screens for the world to see. Film marketing has changed beyond belief, with more and more money, but the actual process of making a film is the same, apart from larger and larger budgets.

So what exactly is Film 2.0?

Film 2.0 is a step change. The internet is everyone’s focus right now, but it is Digital technology in particular that is the driver for change, across all aspects of the film industry.
Film production in particular has seen the most changes, from the special effects of big movies delivering unbelievable experiences, compare the Star Wars movies, to the more fundamental capability of allowing independent filmmakers to pick up a Digital camera and make a movie. This democratisation of film making is a fundamental driver for Film 2.0.
And now the rest of the industry is adopting the technology, as cinemas become digital theatres, and distributors start to ship digital copies rather than bulky and expensive 35mm prints.
And this is just a start, as the internet starts to change the business models for ever. Long tail economics are becoming a reality for the better of film makers and the audience. Choice and true independence as filmmakers make and distribute their own movies.

Why the name Film 2.0?

We wanted to encapsulate what we are doing which is reporting on the fundamental changes to the film industry.
Firstly we had wanted to have a fun title like Cyber Dogging, What is Bobo, or something apple like cool such as iFilm or iMovies, or something different like Facebook or Skype. But boy oh boy thinking of something original and finding a domain name is so difficult (who is buying all these domains).
So as the phrase goes, if it looks like a dog and sounds like a dog, then call it a dog. So Film had to be in there. and our backgrounds are from the .com era, so right now Web 2.0 is all the rage. So Autumn 2006 we went domain searching and bingo Film 2.0 was available, and our baby was born.

What next?
Lots of articles, anecdotes and hopefully some interesting discussions can begin.
The future is about conversations, and we want to seed those conversations and debates by highlighting different areas.